Founded in 1996, this Stockholm-based creative collective offers areas of expertise in graphic design, film production, fashion, and advertising. In 1997, Jonny Johansson, Acne's co-founder and creative director, designed 100 pairs of unisex jeans and delivered them to select retailers in Sweden, Denmark, Norway, and Iceland. Following the success of this denim initiative, Johansson branched out and launched a full collection in 1998. Acne has received the Designer of the Year award from several Swedish magazines, and in 2007 Johansson was named Most Influential Person in Men's Fashion by King magazine. Since the debut of their first collection, Acne opened up a studio in Stockholm and collaborated on special projects with Lanvin and Tretorn. Their line of ready-to-wear is praised for contemporary designs that keep in mind the creative, sophisticated shopper.