Ann Demeulemeester

Strap Sweatpants

Based in Antwerp, Belgium, the Ann Demeulemeester fashion house transformed global fashion with a restatement of traditional fashion design and a polemical approach to luxury trends. She founded her label in 1985 and imbues her designs with a strong narrative and rebellious spirit. She communicates her vision that is highly poetic and reveals many layers of soul. Known for her elegant tailoring and dark yet glamorous aesthetic, she created a serene and darkly romantic world with an intriguing mix of edgy rebellion and sophistication. Since her departure in 2014, the artistic direction of the brand is in the hands of French native, Sebastien Meunier.