In the '90s, Austrian-born designer Helmut Lang stood at the forefront of minimalism. After establishing his eponymous line in 1986, Lang's ability to create sharp suits and modern silhouettes that were equal parts refined and sexy led him to become a staple within the creative industry. Today, Nicole and Michael Colovos oversee the line as creative directors. The newer femme look offers more denim options and mixes a street-savvy modern edge with the brand's signature luxe minimalism. Fans include Blake Lively, Sophia Bush, and Drew Barrymore.