James Perse

Double V Dress

With a childhood split between the beach, hockey rink and his father’s Los Angeles boutique, James Perse was exposed to Asian and European high fashion, modern architecture and a minimalist aesthetic at an early age. In 1994, he launched his t-shirt line which seamlessly blended luxe and casual elements. He’s been a household name ever since. The Los Angeles native exemplifies low-maintenance high fashion with an emphasis in elegance and comfort in a way that only a true Californian could.