Vintage Rolex is its own brand now. Rolexes are timeless and they are classic. But they are timeless and classic because Rolex made tool watches, not jewelry. The Submariner is called the Submariner because it's a dive watch. The Daytona is a racing chronograph, which is one reason it's named after a racetrack. These watches are tough, and years of beating on them has only made them more rugged, more real, and less gaudy.