Issa

Dani Sweater

First shown at London Fashion Week in 2006, Issa quickly became world-renowned for its vibrant femininity and has since been worn by some of the world’s most high-profile women. In 2011 Camilla Al-Fayed acquired a controlling share in Issa and became the brand’s Chairwoman, developing Issa further to become a true lifestyle brand and appointing Jamie O’Hare as Creative Director in February 2015.The protection of Issa’s brand DNA is key to its evolution; feminine, colorful, glamorous designs that provide a versatile and elegant wardrobe. These fundamental elements have been retained while introducing new product categories including tailoring, outerwear and separates, as well as elevating the product quality and breadth.