Adaptation

Straight Jean

Los Angeles-based brand Adaptation takes its name from the Adapt or Die ethos of Southern California. Launched in 2016, founder and veteran designer, Ali Fatourechi created a line driven by the laid-back yet gritty aesthetic that reads distinct with the LA scene. From distressed details to embroidered motifs, every season is met with a mutual collaboration between hand chosen artists, musicians and creatives to bring the most authentic ideas and genuine craftsmanship to each design with a soul that fully embodies the culture of LA.