ALEXACHUNG

Hooded Raincoat

With over a decade of experience designing and collaborating with other brands, British-born writer, model, muse, and TV personality Alexa Chung intrinsically launched her namesake label in 2016 with a vision to create clothing that people would want to wear. Mixing in a bit of effortless Parisian chic with a New York attitude, Chung’s line embraces her inherit British sense of humor as depicted by her humorous graphic tees and playful prints that cleverly blends the juxtaposition between tailored menswear with a feminine flair. Inspired by '60s screen starlets and rock musicians, the collection results in a quirky culmination of demure darling and rock ‘n’ roll goddess.