Proenza Schouler White Label

Cropped Flare Jean

Designer duo Jack McCollough and Lazaro Hernandez of Proenza Schouler officially launched their highly-anticipated extension line of casual ready-to-wear pieces this year. Mixing luxury with laid-back, Proenza Schouler PSWL, (which stands for Proenza Schouler White Label) is a refreshing yet authentic take on their high-end label, executing undone streetwear with simultaneous pop of ‘90s geometric art influenced with street skate culture. Elevated everyday essentials include ubiquitous logo tees, graphic sweatshirts, and contrasting color palettes suited for the cool yet fashion-forward woman.