HELSA 'New York for the Holidays'. Founder Elsa Hosk presents her ideal holiday capsule inspired by her life and all the different cold weather occasions in NYC. Whether it’s dressing up in oversized blazers and high-shine satin mini skirts or dressing down in soft cable knit dresses, this drop is THE ultimate holiday wardrobe.Shop the Collection.
THE WINTER DRESS GUIDE DEK: Among the season’s most unwavering picks, count on these four dress styles to get you through the season & beyond. SHOP NOW BEST IN SNOW DEK: Whether you’re ready to hit the slopes or simply here for the après, we curated your official one-stop destination for all your peak style essentials. SHOP NOW
THE WINTER WARDROBE SHOP DEK: As the chillier months come to a head, prep your cold weather wardrobe in design-led essentials that impart a cozy level of cool. SHOP NOW RETURN TO GLAM DEK: With social season in full swing, amping up the glam is easy with our edit of party-positive looks that are sure to stun. SHOP NOW
The Guide to Layering
From the first layer to the last, prepare for unpredictable forecasts with our styling tips on how to layer like a pro.
The New Sexy
Step out this social season in the perfect balance of feminine & uninhibited styling that speaks to the modern woman.
Near-naked chiffons & see-through silks tempers the daring sheerness to these risqué silhouettes that leave little to the imagination.
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