Welcome To FWRD Shops

The Cotton Shop

It's Natural

Comfortable, natural + chic cotton staples for every style muse.

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Earth Loving Style is In

Earth-Loving Style Is In

Explore our edit of earth-first brands paving the way for a positive future.

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FWRD Exclusives

FWRD Exclusives

Introducing our exclusive collections from some of your favorite designers - available only at FWRD.com.

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FWRD Beauty

FWRD Beauty

Your new beauty regimen starts here.

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THE SWIM SHOP

The Swim Shop

Dive into our newest styles in swimwear to instantly heat up your day.

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The Vacation Edit

The Vacation Edit

Let us inspire your next trip with our style guide to everything you’ll need for those endless escapes + beyond.

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THE DRESS SHOP

The Dress Shop

Every new dress you’ll want to own and wear now.

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Editors' Picks

Editors’ Picks

Our editors share their favorite new looks of the season.

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KENDALL JENNER

Meet FWRD’s New Creative Director

Read about Kendall Jenner’s new role & shop her edit here.

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Your Honorable Invite Awaits

Your Honorable Invite Awaits

Make an unforgettable entrance in the latest collection of wedding-appropriate looks.

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STEP INSIDE

Step Inside

Give your space that five-star feel with our latest arrivals in home décor.

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Designers to Know

Designers to Know

Discover the highly-anticipated collections from the designers on everyone’s radar.

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Trends

The Craft

This season is all about the handspun technique with an elevated twist—it’s the crochet trend like you’ve never seen before.

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The Wedding Edit

On the hunt for something new, something blue or the perfect plus one dress? We’ve got you covered with our ultimate style guide to wedding season.

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Mood Lifters Unite

Elevate your energy in bright hues even the color shy will love.

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Cool-Girl Approved

Inspired by the best street style outfits, trendblazers show us the most impossibly cool looks to try now.

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WARDROBE.NYC

Shop the latest capsule collection you can only get on FWRD.com.

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Sexy Tops

Cool-girl protocol calls for barely-there tops inspired by everything Y2K.

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Staple Knits

Retreat to the ease of minimalist knits from some of the season’s most in-demand designs.

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Helmut Lang x FWRD

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The Spring 2022 Edit

Our roundup of 5 current trends that are having their moment.

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Meet the 24/7 Dress

For wherever the day may take you, turn to our edit of the round the clock dresses that work wonders for every moment & more.

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Style Guide: The Foundational Wardrobe

Our style rundown of every closet’s hero pieces to add to your weekly rotation, starting now.

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Crowd Pleaser

Dress for the mood you want in the season’s most defining pieces to party in.

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Versace

Get immersed in the latest styles from the iconic Italian house

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KHAITE

Shop the latest SS22 collection now.

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Swim Worn Off the Beach

From surf to turf, we’re showing you all the ways to get more mileage out of your swimwear.

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