FRAME

The Play Dress

FRAME is a modern fashion brand celebrated for its refined aesthetic and effortless approach to everyday dressing. Since its founding in 2012, FRAME has become synonymous with contemporary luxury rooted in quality craftsmanship and cultural relevance. Bridging California's ease and Parisian sophistication, FRAME draws inspiration from the worlds of fashion, art, design, and lifestyle creating collections that capture a timeless yet modern sensibility. Beyond fashion, the world of FRAME continues to expand through meaningful cultural collaborations from hotels to auction houses, establishing the brand as a destination where style, creativity, and culture intersect. Today, FRAME is recognized globally for its ready-to-wear, denim, and accessories, with more than 20 stores across North America, Europe, and Asia, and distribution through leading department stores and boutiques worldwide.