Ganni

Pleated Georgette Midi Smock Dress

Copenhagen-based brand GANNI is what the founders, Ditte and Nicolaj Reffstrup describe as "scandi 2.0 sense of style". Launched in 2000, the husband-and-wife duo envisioned a brand that would challenge the stereotypical nordic-aesthetic by introducing a third alternative to Scandinavian style. The label is described as playful, packed with personality flowing with vivid contrasts, all in an effortless approach to design that encompasses easy-to-wear pieces that women can instinctively reach for, day in and day out.