La Perla

Comfort Zone High Brief

In 1954, Ada Masotti appointed herself as a master atelier of corsetry. Working in a small laboratory in Bologna, Italy, Ada created with a passion to impart “il mestiere di creare bellezza” or "the art of creating beauty.” The lingerie was presented like jewels situated in velvet-lined boxes, and thus the name La Perla was born. Since its birth, La Perla has followed the evolution of the female body through ever-changing fashion trends, transmitting the spirit of the time through lingerie.