FWRD THINKING

Talking Balance with Alesso

“ALESSO“

With an impressive list of platinum singles and high-profile collaborations, Alesso has become one of the most prominent figures in the electronic music scene. He’s witnessed firsthand its growth from an oft-stigmatized subcategory to arguably the most dominant genre on the planet. Throughout his almost 10-year career, he’s masterfully balanced crafting radio-friendly, pop songs with remixes and mixtapes that harken back to the roots of dance music culture.


Although he’s not yet 30, Alesso’s incessant touring and musical output have earned him the status of an industry veteran. While he's still on the road 2/3rds of the year, he's learning to work smarter not harder; managing his touring schedule and lifestyle to get to a place where he can simply enjoy the experience.


“When I was younger I used to make music while touring non-stop— it’s part of the grind, and it took that to get where I am today—- but now, If I’m somewhere like Vegas just for one night I try to enjoy myself and relax instead of working on new music right up until I’m about to go on stage.”


These adjustments to his lifestyle allow him to thrive despite the grueling chaos of life on the road. He approaches his style with the same tack. As a performer, he knows the importance of what he’s wearing, but he also wants to stay true to his personality and not stray into something that isn’t him. Just like in his music, he’s always looking to find that perfect balance between style and comfort.


His new single “In The Middle” is out now.

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